Use A/B Tests to improve your communication

Thomas Edison Quote

There is no better way to learn and understand, than trial and error. But to make a trial and error approach worth it, there must be a way to quantify or recognize which aspects of our trials bring us towards failure and which ones bring us towards success. This is why AltosMail has the “A/B Test” function; an extremely powerful tool.

The eight levels of Loyalty

Door to door salesman

For years, we used to believe and say that in order to be a great salesman you should have been able to “sell ice in winter”. But I wonder: why sell ice in winter, when we could earn more “bucks” selling it during the summer or in the desert regions – where people would also be willing to pay much more for it – allowing us to achieve a much better ROI?