There is no better way to learn and understand, than trial and error. But to make a trial and error approach worth it, there must be a way to quantify or recognize which aspects of our trials bring us towards failure and which ones bring us towards success. This is why AltosMail has the “A/B Test” function; an extremely powerful tool.
The days of mass mailings with general subjects are long gone, so today it’s vital for a business to be capable of sending emails to specific customers, that target their individual interests, at a time when it would be the most appealing.
For years, we used to believe and say that in order to be a great salesman you should have been able to “sell ice in winter”. But I wonder: why sell ice in winter, when we could earn more “bucks” selling it during the summer or in the desert regions – where people would also be willing to pay much more for it – allowing us to achieve a much better ROI?