Example

A simple example of a decision tree could be the following: Imagine an e-mail where the decision is the opening of the e-mail itself. There are two choices:

  • The lead decides to open the e-mail. The workflow will follow the green dot down to the next desired action in the decision tree
  • The lead does not open the e-mail. The workflow will follow the red dot down to the next desired action, which would be different from the previous one (For example, waiting 30 days before sending a second e-mail)